Pre Press FAQ

Why doesn’t my color print out match the contract proof from the printer or the press sheet?

All color printers display color differently based on different inks, number of inks used and technologies for laying down the fluid pigments on paper. Most people print to color ink jet or laser printers using the most basic settings and no calibration. Conversely, printers use highly-sophisticated proofing equipment that is calibrated and profiled to match the printing press. These proofing devices apply a higher resolution and also use purer and more consistent pigments, therefore producing a much closer match to the press sheet.

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